Is there such a thing as getting old gracefully?

Editorial

Many of us are looking to live longer and be healthier but there is also a vast majority who also want to look and feel good as they get older, who want to be able to be active long into old age and so are turning to researching into the many aesthetic treatments that are now available through private clinics such as body enhancements, replacements, sculpture, liposuction, lifts, nips and tucks.

Whilst these treatments with reputable clinics are safe, any surgical procedure will always carry a risk and begs the question, “how far would you go to look good?”

With more and more people having body changing surgery, should we not be happy with what we were given at birth and then let it grow old gracefully?  The answer to that is as individual as each person who chooses to have surgery!

The general UK trend over the last 10 years has been to take the risk, indeed the Guardian reported in 2013 that more than 50,000 cosmetic surgery procedures were performed in the UK as according to statistics reported by the British Association of Aesthetic Plastic Surgeons, with liposuction recording a 41% rise.  According to BAAPS, there were 122 surgical procedures performed in 2013 – a rise of 17% on average since 2012. The association represents one in three cosmetic surgeons in the UK.

The biggest increase on the year was for liposuction, a total of 4,326 liposuction procedures were performed last year – an increase of 41% on the year before, being the sixth most popular procedure among women and the fourth most popular among men.  In 2016 liposuction procedures increased again by 14% for women and 9% for men as reported by BAAPS.

Indeed, according to consultant plastic surgeon and former BAAPS President Rajiv Grover, who collated the audit data: “The audit has shown that demand for cosmetic surgery continues to increase,” and adds “the decision to undergo surgery must be well thought-out, with managed expectations, understanding the risks through fully informed consent and; most importantly; choosing the right specialist provider who is properly trained and accredited.”

We could not agree more!!  However with the advancement of medical aesthetics in the last decade new procedures and treatments are now available that do not pose surgical risks as they are non-invasive treatments that require no down-time and pose no risk to your health.  Indeed the machines providing these treatments were created specifically for the aesthetic medical profession by the medical aesthetic profession.

The brand leader of these new body contouring machines and treatments for the face and body are 3d Lipo, an award winning provider of alternative Liposuction treatments who have just launched a hard hitting marketing campaign #DyingtobeBeautiful with TOWIE ex starlets, Amy Childs and Danielle Armstrong at the forefront.

Whilst we do feel these two ladies are slightly hypocritical in advocating an alternative to surgery having both had surgical procedures done in the past, it can be said that Amy Childs comeback answer to her critics to this is a very valid point, she stated on Twitter

“You may have seen my recent pic from @3DLipo’s#DyingToBeBeautiful campaign.  Many people are calling me a hypocrite for getting involved in this campaign but I want to set the record straight.  Being involved in this campaign doesn’t make me a hypocrite, it makes me educated. Yes, many people have pointed out I have in fact had surgery and I’m not going to deny that. 3d_lipo_final_1-2I’ve always been open about the procedures I’ve had done and even more open about the mistakes I’ve made. The reason for me getting involved with this campaign is to highlight to young, impressionable girls and boys out there (like I was myself) that you shouldn’t rush into the decision to go under the knife to change your body like I did. Technology and times have come a long way and there are so many safe and effective non-surgical alternatives on the market that come with no risks like 3D-Lipo. I want everyone to explore every option given to them before they make any decision to change their appearance. Research and stay safe always.”

We can confirm that Amy indeed received a fantastic response with support from followers on Instagram and twitter.

We asked 3d Lipos marketing executive, Phoebie Cowley for her comment and she advised us that 3D-Lipo’s #DyingToBeBeautiful campaign has been designed by CAN PR to penetrate the UK media on a widespread level and generate mass brand exposure, however more importantly it’s been created as a positive legacy awareness piece, highlighting the increasing risks associated with cosmetic surgery and emphasising why the UK should be looking at safe non-surgical alternatives like 3D-lipo’s offering at trained clinics. Using both Amy Childs and Danielle Armstrong, we’ve tapped into relevant and personal topical news angles which will resonate with a large audience and underpin the campaign’s message that you do not have die to be beautiful, when there is safe, effective non-surgical solutions available.

We have to concur that 3d Lipos campaign is hard hitting and designed to firstly highlight the dangers of surgical intervention but then secondly champion 3D-lipo as a credible, affordable and pain free alternative.

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